Perhaps the greatest ploy in the history of marketing, the label “99 cents” is as ubiquitous as it is oddly effective. Join us for the opening of 99 Cents, featuring beer, wine and food priced at 99 cents. This exhibition is made possible by the support of Sony make.believe and features the winning photographs submitted to a contest on blogTO. For more information visit 99cents.blogto.com or RSVP to the opening party here