In 2005, the City announced its plan to 'revitalize' the Lawrence Heights neighbourhood of Toronto. This plan will mean the relocation of residents, many of whom have been living in Lawrence Heights for 3 generations or more. The Lawrence Heights Community Health Centre engaged Rodrogo Moreno to develop a community arts project to capture the neighborhood’s history through the collection of portraits and interviews. The project recruited and trained youth in photography and archiving, thus inviting the community to counter the hostile and violent images of residents too often projected in mass media. In this exhibit, the Lawrence Heights residents are both the subjects and the archivists, empowered to reclaim their own identity, public images and history.