What does it mean to be a human being?

Jordan Bower

"Once you can see the boundaries of your environment, they are no longer the boundaries of your environment." - Marshall McLuhan

'What does it mean to be a human being?' is an installation on a TTC streetcar.  Between May 3-31, the streetcar will conduct normal service, rotating daily between the 11 downtown Toronto lines.  34 images are displayed in the interior advertising panels of the streetcar; in the language of the TTC's advertising sales agent, this strategy is called an Interior Streetcar Domination.

Crowdsourced location information and reaction to the installation can be tracked by searching #streetcarphoto on Twitter or by visiting the installation Twitter site @streetcarphoto.

From 2 - 5 pm on May 15, an opening reception will be held at the Lahore Tikka House, 1365 Gerrard St E.  The rented streetcar will be there for private rides around the east end.  The Facebook event is http://www.facebook.com/#!/event.php?eid=100627056650791&index=1